A Great Rant
Mike Dean's RantSept. 1, 2005
Have you seen the gas prices? Can you believe it! It’s an outrage! An absolute outrage!!
I feel better with that off my chest. It feels good to grandstand a little now and then; exercise my right to free-speech and all, just before getting in line to give someone $45 for another tank of gasoline. Because, sadly, I’m just like you. And you’re a punk. That’s right, I called you a punk. What are you going to do about it? Nothing? That’s what I thought. That’s what you do best.
The primary issue is not why they are so high- that would only be another pointless, knee-jerk, Us vs. Them political wrangling competition. The issue is how do we adjust? Or, better yet, how do we force change? No, not political change. That still leaves us in the same boat we are already in- dependant on the decisions of someone else to make our lives comfortable, all dictated by, and doled out, at their pace.
Campaigns are boot camp for professional liars, elections are rigged, leaders are scoundrels. I submit that anyone anxiously waiting for the next election, when we can get the right guy in office to fix our domestic problems, is delusional, naive, or both. Making our voices heard through the election process is becoming more of a joke all the time. Besides, that has your voice being heard every couple years, at the most. Would you like to be heard on a consistent basis? Would you like to be heard, counted and reckoned with every day? I can tell you what that will take. The solution is fairly easy. But you're not going to like it, so you're not going to do it. But, what the heck, I'll tell you anyway! Ready? Too bad.
Change!
That's right-- change. Not the government, not your job, not your surroundings. Change you. That's where it all starts. I told you you wouldn't like it. And if you're tuning out right about now, trust me, I'm hardly surprised. Punk.
The quickest, most efficient, long-term solution for facing this price gouging with a smile and fully extended finger is to become exempt from it. Or, at the least, much less effected by it. And that, my friends, is not in fighting for lower prices, it is in negating the necessity for your present volume of consumption of that product in your life. Your victory over the gas pump is not some far off political transformation. It is in present-day personal transformation. It is in your feet, your bike, your friends and public transportation; all of which transforms your wallet. And that is what they'll hear- or, not hear, as the case may be. The sound of the till sitting idle is the only thing that will end this madness.
You are a consumer and that is your most powerful voice. You can be heard every single day by simply keeping your money in your pocket. Eventually, when you've kept enough of it, someone will ask you, "Hey, what's it gonna take to get some of those bills back in circulation?" At which point you issue your demands, whatever they may be.
You could start with, "Well, I want affordable fuel and I won't use any until the price comes down."
But you don't have to stop there. You might also throw in,
"I also want alternatives to fossil fuel. I want electric cars, cars that run on corn byproducts, solar cars, and I want some cars equipped with the engines that get 150 MPG. Don't pretend you don't know what I'm talking about. You've had the plans for the engine propping up the short leg on your desk for 30 years. And those cars better look good, ride good and perform great!. None of those ugly designs I see- I want a stylish car with adequate horsepower, a fast top speed and all the trimmings. We both know you can do that. You just choose not to because you have never had to. After all, why work so hard when what you've got is already turning in such tremendous profits, right! Well, those days are over, so you should probably work through lunch to get an early start or it's going to be a stark Christmas in your house."
Sounds good, huh? Believe it or not, you have that power already, but it's useless unless you exercise it. But that's always the hard part. Getting the membership to the club is easy; dragging your lazy butt out of bed to go to the club is another matter.
At the present, I couldn't care less about the luxury tax on yachts. You know why? Because I don't own one. The tax doesn't apply. The thought never crosses my mind. Well, except for now, because I thought it made a decent analogy. But, aside from right now, never. And don't miss the point to get off on some rant about me being self-centered, because every single one of us is more concerned with the matters that hit home in our own lives than we are with the problems that don't. Oh sure, they're important and we'd love to solve them, but first things first. The yacht crowd
doesn't come before my grocery bill. Your concern is prioritized, same as mine.
Now, for the people who don't drive, or hardly ever drive, the gas prices are a non-issue in their personal lives. They don't care because they don’t affect them. And therein lies your victory. The moment you become less dependent on gasoline, you win, and before long your voice gets louder.
In a consumer-driven economy, change can happen quickly, unless of course the consumers are as lazy, spoiled and apathetic as the marketing teams think they are. And they are. Because for too many years we have allowed the marketing teams to tell us how we should be living. Now, too few people ever think for themselves. They only buy from the hippest stores after seeing the flashiest ads. In a word: lemmings. In two words: lazy lemmings.
Change is going to require effort. It's going to provide inconvenience. It's going to be a pain in the ass! And if this problem is bigger than you are, it's going to bring you defeat on a silver platter, muss your hair, call you names and give you a wedgie.
And please don’t pretend some stupid e-mail inspired daylong “gas-out” is going to do a bit of good. (“You mean you went a whole day without gas! My God, man, how did you survive?!”) When in reality, everybody either filled up the day before or the day after and the books all balanced the same at the end of the month for the oil company.
Do you really think the Boston Tea Party would have worked if they have left the tea intact and promised to buy twice as much tomorrow? No! They destroyed it. That tea was never consumed- a total loss for the company. Thrown out with a healthy, "And stay out!" Now that’s a consumer-driven economy at work.
If you want the prices to drop you have to be willing to do without the product. Not just today or tomorrow, but for as long as it takes. You can change society by first changing yourself. But it takes effort. You can’t do it by whining or lobbying. You have to make the change where it will be felt the hardest- in their wallet. That requires you to start walking when practical, biking when practical, carpooling when practical, and changing your idea of what is “practical.” Until you do, you will always be at the mercy of those you loathe.
You will finally be immune to high gas prices when you, A) no longer use gas, or, B) use significantly less gas. And when that happens on a national level, change will come in spades and the marketing teams will be knocking down your doors asking you how you’d like to live.
Will you do it? Nah, we both know better than that. You’ll wait for someone else to make the first move. You’ll figure there’s no way to change things on a national level. Heck, even a local level is going to cut into your TV and potato chips time. It’s all just too inconvenient. It’s not going to happen.
Oh sure, you could if you wanted, and you’ll derive some fleeting satisfaction at the power you almost have; some illusionary sense of strength when you see the sword you can’t quite lift, as you imagine the order it would command if only you could be bothered to try.
Yeah, you could do a lot of things. But you won’t. You’ll just sit around on your wedgie and complain.
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